The Meaning Of SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is the process of increasing the volume or quality of traffic to a website from search engines without paying for the listed search results. The higher a website appears in the list of search results, the more visitors you will receive from search engines.
SEO target several kinds of searches, including image search, local search, video search and search based on more specific areas.
Here is the example : If I am type a keyword for “professional minisite”, my site is appear in page 1 in Google.
As one internet marketing strategy, SEO considers how search engines work and what is sought by people. Optimizing a website primarily involves changes in content and HTML coding and related to increases associated with certain keywords and index to appear on search engines.
SEO can also lead to “Search Engine Optimizers”, the word that used for consultants who perform optimization projects for clients, and for staff who perform SEO in a company. Because effective SEO requires changes in the HTML source code on a website, SEO can be included in the development and website design. The phrase “search engine friendly” may be used to describe designs, menus, content, images, videos, and other site elements that have been optimized for search engine purposes.
Another technique, known as black hat SEO or spam indexing, using methods such as the use of links and excessive keywords. Usually this technique unable to make your site always becoming #1 in search engine because Search engines look for websites that use this technique and remove them from the search index.
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